Creating a brand…

12 01 2009
Logo for Ink

Logo for Ink

They say designing for yourself is the hardest task of all. They were right!

The name Ink was the result of a discussion with my PR guru associate Dave, at the time he was hatching plans for his own solo project and had come up with the name ‘Digital Links,’ which I felt was too unwieldy and just didn’t sound right to me. So off I went looking for a suitable name for that, firstly, as his primary clients are games companies I went looking for some Far Eastern inspiration (something I did a lot at University, but thats another story for another time!) but this failed to produce anything of merit. Eventually I suggested simply ‘Link’ on it’s own and this formed the basis of the early brand.

However at this stage we decided to aim to bring our two developing businesses together, I reasoned operating with different names to then suddenly switch to a third name would cause confusion amongst clients, affect google rankings, email etc. I quiet liked the simplicity of ‘Link’ but it didn’t really say much to me about design. So I set about coming up with a name with some common ground.

It then occurred to me to drop the ‘L.’ and there we have it, ‘Ink.’ To me it has common ground with both design and pr, as well as future areas of interest like marketing, advertising etc. It’s simple, but memorable and, I think, allows for a strong graphic identity.

Back to designing for yourself, the problem with it I see is that it’s a never ending process, there’s nobody to say ‘great I love it, leave it be,’ a never ending cycle of adjustments, modifications and restarts! But for now I am happy with what I have, I’m not quite set on the colouring yet, but I don’t need to be until the proper site goes live and I get business cards etc. It’s been kept deliberately simple as a) I’m not really into the whole web 2.0 drop shadow type stuff and b) I intend to be used across a wide range of mediums and sizes, simple logos fit this role best!

What do you think?




2 responses

16 01 2009
Al Woods

I like the fact that you’ve gone for a visual that says what it is, I’ve always liked that approach. The only problem I have with it is that it looks a little generic. Don’t take my criticism personally though Scott, each to their own and I am by no means right, I think something along the same lines would be great with a little more style thrown in, maybe something more hand done formed from the spilled ink perhaps? Or maybe look at some tattoo influence (always some cool stuff there). The splat has a touch of Nickelodeon about it but with a bit more punch could be quite cool.

It took me an age to brand my stuff up as I was initially trying to design and think for two, but as it stands now I’m going it alone as ‘you can call me al’ which I love as it says a lot about me and I have a million and one ideas of what to do with it. Design wise, I thought about my favourite fonts and typestyle, my favourite colours and the way I genuinely approach and feel about design. Simple, flexible, fun and effective.

Stand back from it, think about the core of you and what turns you in life AND in design then just go with what you feel.

Don’t mean to tell you how to suck eggs by the way, just that’s how I tackled it.

16 01 2009

Not at all thanks for the comments!

It was originally a little more complex in the ink shape as you suggest, perhaps it might be worth revisiting that. I like the idea of linking it to tattoos, I had considered having the ink shape change in different uses, perhaps that could be explored as well.



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